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Just last week, Saks Inc. announced plans to become the first foreign luxury department store in China, featuring prestige products like those in Saks Fifth Avenue stores in the United States. fashion designer Tommy Hilfiger, whose first China store opened here in 2002, now has 40 stores in 23 Chinese cities and plans more. Immediately after launching this year's spring line in New York, Hilfiger flew to Shanghai to showcase the new fashions. "Just in the past couple of years, during the fashion season, you see more shows than in New York!" says Tito Tan, who used to run an eventmanagement company in Shanghai. "But it's not just product launches; it's relaunches, or to let people know a store is open, or because a CEO is in town. Here, if Armani does a fashion show, Gucci has to do one. They'll spend $1 million and invite 1,000 people." Five years ago, buyers from mainland China represented just 1 percent of world sales of luxury handbags and other accessories. Now, the Chinese are the thirdlargest consumers of luxury goods, accounting for more than 12 percent of global sales, according to a study by Goldman Sachs.
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