Home 회사안내 제품안내 AL프로파일 제작사례 주문서 주문/문의 자료실 공지사항
	■ 제작사례 ■ 자료실 ■ 주문/문의 ■ 공지사항		글쓴이 e-mail Hom페이지 제 목 내 용 While slogans can change with seasonal advertising campaigns, taglines are found at the heart of a brand's identity and seldom have expiry dates inside of a couple of years. Slogans, therefore, can be catered to more specific campaign themes, customer segments, or periods of time. On the other hand, taglines capture the core idea of a brand, and if a brand does change its tagline, it's an indication of a more significant effort to shift perceptions of the brand's position or personality. When GE retired its famous tagline "We Bring Good Things to Life," and replaced it with "Imagination at Work," the goal was to move away from being perceived as a "lighting and appliances" company and "play up the conglomerate's efforts in realms like medical technology, robotics, media and financial services." In the words of GE's manager of corporate identity, the new tagline is a means of "expressing ourselves in a new way for a new century." Taglines can take on different forms or functions. For example, descriptive taglines may state the benefits of a brand's product or service, evocative taglines appeal to emotion. 첨부파일 비밀번호